Proposed Merger between Kraft Foods Global, Inc. and Groupe Danone S.A.
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Reference: |
400/006/07 |
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Notifying Parties: |
Kraft Foods Global, Inc. and Groupe Danone S.A. which shall be divesting its Biscuits Business |
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Notifying Date: |
28 September 2007 |
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Summary of transaction: |
FORM M1
PART 5
INFORMATION FOR THE CCS PUBLIC REGISTER
(TO BE COMPLETED BY THE APPLICANT(S))
1. The Applicants
Kraft Foods Global Inc.
Groupe Danone S.A.
2. Description of the merger
The notification concerns the proposed acquisition by Kraft Foods Global, Inc. of the global biscuit, snacks and cereals business (the “Danone Biscuit Business”) from Groupe Danone S.A. (the “Proposed Acquisition”). The Danone Biscuit Business includes the sale and production of sweet and savoury biscuit products, snacks and bread substitute products. Its major brands include LU, Prince, TUC and Cracotte.
3. Relevant good(s) or service(s) involved
The biscuits market in Singapore.
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Consultation: |
Interested parties are invited to submit their views on the Application. When submitting confidential information, interested parties should take note of the procedures outlined in the CCS Guidelines on Merger Procedures.
Comments should reach the CCS no later than 12 October 2007. Please write or email your comments (titled: Comments on Kraft/Danone merger) to:
Post/Courier: Competition Commission of Singapore
5 Maxwell Road
#13-01, Tower Block
MND Complex
Singapore 069110
Attention: Director (Mergers Unit)
Email: ccs_mergers@ccs.gov.sg
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Decision |
The proposed joint venture, if carried into effect, will not infringe the section 54 prohibition. |
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Decision Date: |
12 November 2007 Click here for the decision |