About Unit Pricing
Learn more about the pilot of unit pricing in supermarkets
Last updated on 28 September 2026
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About unit pricing
Struggling to figure out which product is a better deal when the sizes and units do not match? Unit pricing is here to help.
A unit price is the price per unit of measurement of a product, such as “$X per litre” or “$Y per kilogram”. The display of unit pricing according to standard units, alongside the selling price, is intended to help consumers compare the prices of products easily across different brands and package sizes so as to make better informed purchasing decisions.
The standard units of measurement used for unit pricing may be by weight, volume, or number, for example:
Weight – Eggs: price per 100g
Volume – Cooking Oils: price per 100ml
Quantity – Leafy vegetables: price per item
Expansion of unit pricing pilot in supermarkets
The Competition and Consumer Commission of Singapore (“CCS”) and the Consumers Association of Singapore (“CASE”) are piloting unit pricing in major supermarkets in Singapore to test the viability and usefulness of making such information available to grocery shoppers.
Stage 1
The Stage 1 pilot, which took place between September and December 2025, saw CCS and CASE partner NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant to display unit prices for selected grocery categories at participating outlets. Consumer feedback was encouraging, with shoppers finding unit pricing useful for comparing prices across different brands and packaging sizes.
Stage 2 - Current
In Stage 2, the pilot will be expanded to cover a wider range of commonly purchased grocery items. New partners, Don Don Donki and RedMart, will also be joining the original operators for the pilot, with each operator participating for eight weeks[1]. In addition, the pilot will extend to online stores for the first time. Sheng Siong and RedMart will display unit pricing for selected grocery categories on their online stores from 1 October 2026, with other operators rolling out progressively on their respective platforms.
What grocery products will the expanded pilot cover?
The range of products to be unit priced in the expanded pilot are shown in the table below[2]:
Table of products to be unit priced
Overall Product Group | Selected Products to be Unit Priced |
Bread & Cereal | 1. Rice 2. Flour 3. Bread 4. Noodles & Pasta |
Meat | 5. Pork, Chilled 6. Beef, Chilled 7. Mutton, Chilled 8. Poultry, Chilled 9. Meat, Frozen 10. Meat Preparations |
Fish & Seafood | 11. Fish, Chilled 12. Fish, Frozen 13. Other Seafood 14. Seafood Preparations |
Milk, Cheese & Eggs | 15. Formula Milk Powder 16. Eggs 17. Milk & Dairy Products |
Oils & Fats | 18. Cooking Oils 19. Butter & Other Fats |
Fruits | 20. Tropical Fruits, Fresh 21. Citrus, Berries & Other Fruits, Fresh 22. Preserved Fruits & Nuts Note: Fresh cut/ready-to-eat fruits are excluded. |
Vegetables | 23. Leafy Vegetables, Fresh 24. Fruit Vegetables, Fresh 25. Root Vegetables, Fresh 26. Other Vegetables & Preparations |
Sugar, Preserves & Confectionery | 27. Sugar 28. Sugar Preserves & Spreads |
Non-alcoholic Beverages | 29. Coffee & Tea (in powder/sachet form) 30. Soft Drinks 31. Other Beverages |
Non-durable Household & Personal Care Goods | Specific products as listed below: 32. Detergents 33. Paper & Tissue 34. Shower products 35. Diapers |
Snacks & Biscuits | 36. Snacks & Chips 37. Biscuits & Cookies |
Soups, Broths & Purees | 38. Soups & Broths |
Sauces, Powders, Herbs & Spices, Salts | 39. Sauces 40. Powders, Herbs & Spices, Salts |
Where can consumers find the unit pricing labels?
Consumers can now find unit pricing labels in most major supermarkets in Singapore during the Stage 2 pilot.
This includes all NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant outlets.
Unit pricing labels can also be found at the following Don Don Donki outlets during the Stage 2 pilot.
Don Don Donki outlets
S/N | Store Name | Address |
1 | Don Don Donki Jewel Changi Airport | 78 Airport Boulevard, #B1-224 Jewel Changi Airport, Singapore 819666 |
2 | Don Don Donki PLQ Mall | 10 Paya Lebar Road, PLQ Mall, Level 04 04-08, Singapore 409057 |
3 | Don Don Donki Tiong Bahru Plaza | 302 Tiong Bahru Road, #03-115 Tiong Bahru Plaza, Singapore 168732 |
4 | Don Don Donki Bukit Panjang Plaza | 1 Jelebu Road, Bukit Panjang Plaza, #03-06/06A/06B/07/07A/09, Singapore 677743 |
5 | Don Don Donki Waterway Point | 83 Punggol Central, #B1-10B Building 10, Singapore 828761 |
Surveys to seek consumer feedback
As part of the pilot, consumers are encouraged to provide your feedback on unit pricing through the following market surveys that will be conducted by Blackbox Research. This feedback will help to inform our plans to roll out unit pricing more widely at a later stage.
Survey Type | Details |
Outlet-based Survey | Representatives from Blackbox Research will be stationed at selected participating outlets to survey consumers that have tested out unit pricing labels through your shopping trips. |
Accompanied Shopping | Representatives from Blackbox Research will be stationed at selected participating outlets to accompany consumers on your shopping trips, while surveying consumers as you shop. |
Focus Group Discussion | Consumers that have participated in the outlet-based survey may express your interest to participate in small group discussions to provide further feedback on unit pricing. |
Media releases
Date | Media release |
28 September 2026 | |
27 August 2025 | Unit Pricing Pilot Launches at Major Supermarkets from September 2025 |
15 March 2025 | Unit Pricing to be Piloted at Major Supermarkets in Singapore (opens in new tab) |
[1] NTUC FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki and RedMart will commence the expanded pilot from 1 October 2026, while Cold Storage and Giant will do so from 1 November 2026
[2] The coverage of products may vary across outlets depending on implementation considerations.