Investigation | Closed
CCS Warns Operators of Hotel Bed Company for Misleading Use of Logos and Trustpilot Rating
20 November 2025
The Competition and Consumer Commission of Singapore (“CCS”) has found Hotel Bed Company Singapore (“HotelBedCo”) to have used certain logos[1] and Trustpilot rating[2] across its website, www.hotelbedco.com, and online platforms[3] in a manner that is misleading to consumers.[4]
CCS launched its investigations in March 2025 after receiving a complaint about misleading marketing practices by mattress sellers in Singapore. The investigation revealed that HotelBedCo displayed logos on its website and online platforms with statements such as "Hotelier Standard For Excellence" and “Hospitality Standards”, creating the false impression that these were official industry standards, though no such official standard exists. In addition, a 4.5-star Trustpilot rating (“Trustpilot Rating”) was displayed on HotelBedCo’s online platforms. However, CCS discovered no active account for HotelBedCo existed on Trustpilot[5], and the displayed rating was based primarily on reviews that the business had written itself.
Following CCS’s investigations, Adcasa Pte. Ltd., the current owner, has agreed to give an undertaking to CCS to remove the misleading logos and the Trustpilot Rating. CCS issued warnings to H&S, the former owner, for initiating the conduct and to Adcasa for continuing the conduct after acquiring the business.
This case highlights broader concerns about misleading marketing practices for mattresses in Singapore, specifically that certain businesses may market their mattresses as ‘hospitality’, ‘hotel’ or ‘orthopedic’ grade that may give consumers the false impression that they meet certain official standards when they do not.
CCS’s Chief Executive, Mr Alvin Koh said “CCS has recently released a Guide on Quality-Related Claims[6] which I hope consumers can familiarise themselves with so that they are better aware about false marketing claims and misleading representations. Consumers can then avoid buying products that do not meet their needs.”
Please refer to the media release for details.
[1] See Annex A for a screenshot of the logos.
[2] See Annex B for a screenshot of the Trustpilot Rating.
[3] https://www.lazada.sg/shop/hotel-bed-company and https://shopee.sg/hotelbedcompany
[4] HBC is a brand created and operated by H&S before it was sold to Adcasa on 2 January 2025.
[5] Trustpilot is an online platform where consumers can share reviews and ratings about businesses. It can be accessed at http://www.trustpilot.com/.