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Competition and Consumer Commission of Singapore
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Guide on Quality-Related Claims

CCS issues Guide to help businesses make clear and accurate product claims. These principles and checklist seek to guide businesses make claims relating to the qualities, uses or benefits associated with their products and business.

Last updated 6 October 2025

CCS has published a guide to help businesses make claims relating to the qualities, uses or benefits associated with their products or business (“Quality-Related Claims”). The guide was developed following concerns raised over potential greenwashing and recent enforcement actions CCS took against businesses found to have made misleading claims.

Through the guide, CCS refers to five key principles that businesses should refer to when making product claims as listed in the infographics below.

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Download the Guide on Quality-Related Claims here.